jeudi 22 septembre 2011

A survey about smartphones uses in the US by Ipsos and Yahoo

This survey (N=2500) gives very interesting results about the on-going momentum of smartphones uses and proposes 7 modes of usage: connect, search, entertain, manage, inform, shop, navigate (rather traditional and not very helpful, but...!). One relevant expression for habitele (already found in our field study " I just felt naked in a weird sort of way".

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