Mc Luhan, once again, had the most striking and accurate vision of the future of identity . See short quotations on the site Marshall Mc Luhan speaks (and this one on privacy)

Bagcheck and habitele

A website dedicated to the description of your bags content, which means in fact the products you love or you use. Bagcheck

If you check the web site, you will discover that it seems to work like a social community but that it is in reality a good opportunity for brands to check their product use and likes, and to recommend their own products. Good idea turned in a plain commercial stuff, too bad... But the app and the content may provide insights for habitele.
Thanks to Maxime Crepel for the info